![]() ![]() My optimistic view is that it has motivated a lot of people to try out something new. Twitter’s golden era had already passed.Īt the same time, however, the destruction of Twitter has stimulated new thinking about the future of social media. It had become an unstable, hostile place for many people and folks were exploring alternatives. (Contributed photo)īut it’s important to remember that the platform was already in a state of decline. UVA Today caught up with Driscoll, the author of “The Modem World: A Prehistory of Social Media,” to break it all down.Ī media studies professor, Kevin Driscoll specializes in technology, culture and communication. Threads joins Mastodon and Bluesky as new threats to Twitter’s staying power as a social media giant. Twitter’s future seemingly took another hit earlier this month when another social media network, Threads, was launched through Meta Platforms and owner Mark Zuckerberg, and gained 100 million users within five days. adult Twitter users have taken a break from the app for a period of “several weeks or more” over the past year. adults, conducted over a week in March, reported that 60% of U.S. ![]() ![]() Musk said recently that Twitter has seen a 50% drop in advertising revenue.Ī Pew Research Center survey of U.S. The chaos dates to late October, when billionaire entrepreneur Elon Musk acquired Twitter and began his controversial overhaul of the product – highlighted by mass layoffs, free speech policy changes and charging users fees for verified accounts. But now that it’s unclear if Twitter is going to be around for much longer, we have a public communication problem.” “We had come to think of Twitter as a reasonable place to go for information. “Are my local meteorologists still active on Twitter? Are they posting anywhere else? “Where should I go?” Driscoll said he asked himself. While Twitter was once his go-to app to find relevant public communication, the events of the previous seven months related to the platform gave him pause. In early June, when the Central Virginia skies first turned smoky as a result of the Canadian wildfires, Charlottesville resident Kevin Driscoll had the natural urge to find out what was going on as soon as possible.īut Driscoll is also a media studies professor at the University of Virginia, with a finger on the pulse of the social media business. ![]()
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